How to Buy a Domain Name

The first step that you have to do if you want to create a website is purchasing a good domain name. If you are planning to purchase a domain which has been sold already, you might wonder how much are you suppose to pay for the domain. This is a popular question that is asked by a lot of people who are in the online business. This is because high quality domain names have been registered by other online businesses. Though, it is not possible to get a scientific way to reckon value of a domain, there are a few factors that you have to keep in mind before purchasing a domain.

Conduct proper research

Before purchasing a domain name, it is imperative that you do a lot of research. Purchasing a domain without doing research is not a very good idea. Before you venture into the online business, it is prudent that you carry out deep research. The first thing is using SEO tools to find out whether the domain name that you want to purchase is highly searched or not. There are different types of SEO tools that are available online that can be used for this purpose. You can also use Google keyword tool to find out the number of global searches for a certain website. By doing this, you are going to be able to assess whether the keyword is good for your business or not. If you select a domain name that will fail to generate traffic to your website, most people will not be in a good position to reach the website. Therefore, it is important that you do a lot of research before buying a domain name.

.com or .net

Most online businesses think that .com is one of the best domain name extensions. But, this is a misconception. There are so many people who are doing good business with .org and .net extensions. Therefore, instead of you concentrating on domain extensions, it is good to focus on SEO. If the domain name is SEO friendly, it is good to go for it.

Avoid purchasing a domain name with funny characters

There are so many online sites that use hyphens in their domain name. This might be a personal choice but it is not a must. Thou, in most cases using these characters are important, try as much as possible to be clear.

Conduct a trademark research

When you are purchasing a domain name, it is imperative to find out whether the name belongs to the trademark of a business that is existing. If this is the case, do not think of selecting such a domain name. In case you purchase a domain name which belongs to a trademark; you are going to lose a lot of money so that you compensate for trademark violation. Apart from that you are going to waste your time; this is because soon or later you will lose it. Due, to this reason a good trademark research is important to purchasing a domain name. There are different types of softwares on the internet that will help you to know whether the domain name raises a trademark violation or not.

Go for short domain names

If you have been in the online business for a long time, you are aware of the advantages of short domain names compared to the long ones. The benefit of a short name is that it is very easy to keep in mind and most people will remember it. It is easy for most people to remember a two word domain name compared to a three word domain name. Besides that if you have a short domain name it is going to be easy to recommend it to others.

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