Best Email Marketing Tips

This is a type of marketing which uses internet media for marketing and selling of a company products or services.

Use of the internet has really grown currently and many people prefer to use the internet instead of traditional forms of marketing.

Different ways are used in internet marketing. This includes:

  • Email marketing
  • Social media marketing
  • Search engine marketing
  • Display advertising

Email Marketing

This is a method of email marketing where people promote their products and services via emails. Sales persons usually send emails to people describing the products or services that they are promoting and usually links to the products is provided.

Email marketing is used to send emails to acquire new customers, to enhance the relationship between your customers after you already have identified your potential customer and emails to send advertisements for your products.

Types of Email Marketing

  • Transactional emails – this is an email sent from a company to a customer when he has agreed to transaction with the company. It can be send to make a follow up for the sales and also to send a receipt.
  • Directs emails – This is an email sent for promoting the products or services that are being offered.

Advantages of Email Marketing

  1. It’s an effective way of marketing because a company is able to check and know the returns that have been brought through marketing.
  2. Cheap – email marketing is a cheaper way of promoting and selling one’s product. The cost of sending an email is less as compared to other forms of marketing.
  3. Reach many people- through email marketing a company is able to contact many people who have emailed and inform them about their products or services.
  4. It’s the fastest way of marketing because it will involve only sending an email to a certain customer and the email reaches to the customer immediately.
  5. It is a simple and easy way of marketing because it involves only sending emails to a one or a group of people which anyone can do.
  6. Email provides opt-in and opt-out options which enable a company to be able to keep a list of prospected customers.
  7. One can securely pass personal information with no worries.
  8. Allows global communication with different people.
  9. Allows easy interaction with customers. A company can easily interact with a customer by use of emails through sending videos, images etc. thus promoting their business.
  10. Allows a company to target a certain group of customers.

Disadvantages of Email Marketing

  1. Expensive – Email marketing becomes an expensive way of marketing when a company is required to send bulky emails to a certain group of people.
  2. The format of a message from the sender to the receiver may not reach as send because it may be affected the settings of the recipient computer thus not being able understand the message well.
  3. When a company sends emails to a customer, there is a need to keep constant communication with the customer and this may not appear pleasing to a customer because of will send emails every time.

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